Image By Jameywiki [CC BY-SA 4.0 (https://creativecommons.org/licenses/by-sa/4.0)], from Wikimedia Commons From  John Sharp @ AL.com
It can also apply to a travel center chain named Buc-ee’s that takes for its mascot a smiling, cartoon beaver. Thanks to a unique business strategy, Buc-ee’s locations are renowned along Texas highways, even being “destinations” all their own. Now, Buc-ee’s is venturing outside the Lone Star state for the first time, to Baldwin County on the Alabama coast. The chain is building a Buc-ee’s at Interstate 10 and the Baldwin Beach Express, a thoroughfare leading directly to the sand and Gulf surf. “I’m a big fan of Buc-ee’s and am glad to see they are spreading out into the SEC,” said Kelli Hollinger, director of the Center for Retailing Studies at the Mays Business School at Texas A&M University. ‘Clever’ The company, based in Lake Jackson, Texas, started in 1982 and now boasts 33 travel stations located mostly in the eastern half of that state. The supersized stores have been, according to some Texas media accounts, referred to as gas stations “on steroids.”
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